5 Fundamentals for Success in E-Commerce

The difference between the website and the online store?

There is a fundamental difference between the website and the online store. Through websites, users can access the information they want to know, read news, socialize with others, watch photos and videos, learn about the latest catalogs in a given field, etc. This means that each website has a specific goal or its audience shares a unique service that distinguishes it from other sites.

The online store is one of the types of websites with different characteristics and functions that support e-shopping and help with buying, selling and making online payments without human interaction. Simply put, if your goal is to sell products or services online, the best option is to open an e-store. If you want to share your target audience, for example, to raise awareness of your brand, you can create a regular website.

Global e-commerce is expected to increase 246.15% in e-commerce sales globally, from $1.3 trillion in 2014 to $4.5 trillion in 2021, that's a three-fold increase in online profits. According to a report by the Arab Union for E-Commerce, the e-commerce sector across the Middle East and North Africa region is expected to grow tenfold, from $20 billion in 2017 to more than $200 billion by 2020, and the market in Africa in 2018 in a similar landscape reaches $50 billion. So it's necessary to review the most important basics of e-commerce to do it right.

The rise in purchasing power of internet users worldwide has opened up huge opportunities for business owners to invest in the e-commerce field, according to Business, the world's top 10 e-commerce markets are:

1.     China: $672 billion

2.     U.S.: $340 billion

3.     UK: $99bn

4.     Japan: $79 billion

5.     Germany: $73bn

6.     France: $43bn

7.     South Korea: $37 billion

8.     Canada: $30 billion

9.     Russia: $20 billion

10.  Brazil: $19 billion


E-commerce is a great area, if you're thinking about starting a business by building an e-commerce platform there are many reasons among which are tempting revenue statistics, the possibility of starting with lower economic costs, and then the time is very good in the MENA market which is still thirsty for more platforms, opening up more to online buying and selling technologies.

Success in e-commerce is about doing business the right way, for example: designing a site that allows users to move smoothly and simply, offering the best use of a shopping cart, adding high-quality images and an attractive product description, providing a secure payment portal and a smoother experience, tracking the shipping process. All of these simple rules have long-term positive implications for the success of your e-commerce business, if you decide to start and abandon concerns that can hinder you immediately, here are the top e-commerce fundamentals for success in this area:

Top e-commerce fundamentals


The number of smartphone users in 2022 in the world is expected to be around 2.87 billion, the widespread use of smartphones has affected the formulation of online buying habits, 67% of shoppers are more likely to buy from a mobile-compatible site than an inappropriate one, as it is one of the most important e-commerce fundamentals. Statistics for 2019 say mobile users accounted for more than 52% of the total number of visits online, and 77% of mobile users conducted a search for a product or service from their mobile devices.

The sheer volume of people using mobile devices to search for and complete product information across products underscores the need to stand on the design of a mobile-compatible website. Customers buy directly and indirectly using their mobile devices, and if you don't have a mobile-compatible website, you lose a large segment of customers.

The mobile-compatible site enables you to ensure users have the best possible easy and fun browsing experience and gain a competitive advantage over your market competitors. In this regard, you need to design a site structure that users can easily navigate via mobile smart devices, It has the ability to display images of products and information clearly, as the path should be from the home page, To the product description, to the pay page simple and smooth, remember that customers can't buy something from your e-store from their mobile phones if it's hard to do so.



Commercialization in a professional way is one of the important reasons for success in e-commerce, whether you're in your beginnings in the e-commerce world, or you want to expand, increase customers and achieve sales. To reach your audience in more effective ways you should see the marketing trends your competitors use.

Content marketing from more powerful trends, can attract more customers by properly marketing and promoting original content, this type of marketing provides more positive attention, interaction and sustainable transfers, and by which you will ensure that your audience receives new information of interest to them, solutions to their problems on an ongoing basis, increasing their greater confidence in you and your more loyalty to you.

Besides content marketing, social networking is a powerful and effective tool in e-commerce, networking helps enhance interaction and increase the number of visits to your e-store, develop a major customer base, and provide high-quality service to customers by responding to their complaints and answering their questions, providing solutions to them and meeting their needs. Using social media marketing can also give your e-store a rich and diverse presence, boosting your brand's reputation.

Networking sites allow for the ease and speed of dealing with shoppers and improving customer service quality when doing it right, social media channels can help your e-business address customer concerns and build solid relationships with followers who can advocate for your brand even while you're away.

Email marketing, live chat on the site, configuration of your search engine website, marketing with offers and competitions, giving users a good experience of browsing the site and making purchases, allowing a feedback system and reviews on the site... etc. All are tools that can enhance your marketing strategy for your business if you use it the right way.


Amazon prides itself on a global, customer-focused vision, which has contributed significantly to Amazon's success, says Amazon founder and CEO Jeff Bezos:

The most important thing is to focus on the customer obsessively, our goal is to be the most customer-focused company in the world.

And because of Amazon's commitment to serving world-class customers, it has been able to develop a range of tools that users can leverage to quickly track parcels and return, or exchange items needed and bring simplicity and convenience to online shopping experiences. The brand's dedication to that goal has led to profits, thanks to which in July 2018 Amazon generated a market value of $900 billion for the first time, and that doesn't happen coincidentally, nor does it serve below-par customers. Amazon was ranked the best customer service brand in 2012, and Amazon's customer service team won multiple accolades for its dedication to preventing and speeding up issues facing customers.


There's no need now to wonder if you're going to be content with the website or build a mobile app for your e-store, because of the growing growth of mobile phone use and online shopping, your store's smart app has become an important tool that contributes to increasing your sales, expanding your customer base, and boosting your brand.

E-commerce apps are taking over the market and gaining many users and making big profits, customers prefer the shopping experience over the mobile app than the experience on a desktop site or mobile browser, it's more suitable for use during shopping, so it's vital you consider giving your customers a better and easier experience while creating a mobile app for your e-store.

The Amazon app, for example, gives customers a great experience and a number of advantages, including getting notifications when offers start on a customer's wish list, providing voice and photo search options, improving filtering function and better keyword suggestions, managing the shopping list easily, and being able to track order shipping and informing the customer of each step.

It can encourage users to upload and use your app by executing available offers - selections or special prices - only by your mobile app, or with a rewards system, so that you encourage your customers to keep buying by collecting stars that can be used for a free item or big discount.


Observers believe that one of the main drivers of the growth of e-commerce in the Middle East, particularly in the Gulf region, will be the high spending potential - due to high per capita incomes - the development of transport and supply networks, high levels of Internet use and the growth of the proportion of young people with expertise in technology... etc.

The Middle East and North Africa market continues to tempt e-commerce investors with its large untapped spaces, while users are growing in demand for spending in these countries, as customers become more familiar with online buying in the Middle East. Consumers there spend an average of $332 per online purchase, and by 2020, the UAE e-commerce market size alone is expected to reach $27 billion, and in Saudi Arabia, it will reach $22 billion, according to a report by Bayfort.

Currently, only 15% of companies in the Middle East have an online presence and nearly 90% of online purchases in the region are shipped from abroad. These figures confirm competition is still largely possible in a market poised for stronger e-commerce growth Even with a regional player like Noon, and international players like Amazon that took over the com market or Alibaba, which is trying to invest in the large purchasing power of users in the Middle East and North Africa, However, this does not prevent the market from being studied and competitors monitored, To come up with other features that can enable you to get market share.


The success of your e-commerce business is complemented by a combination of several factors, ranging from the quality of the products you sell to the content you provide to customers and potential customers, to the level of customer service you provide, to the marketing strategies you follow, continuing to develop as customer trends and tastes change... And many more. By doing it right, you'll make yourself a significant place in a market that's expected to see significant growth in the next few years.

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